Zayed University has established itself as the premier national university in the UAE and a regional leader in educational innovation and change. A federal government initiative, ZU has become the leader in tertiary education programs in the Middle East and accepts local and international students.

A large proportion of ZU students are from the GCC – which means the focus on English is key part of their syllabus. Leading the innovation, ZU approached Incubasys to develop an educational app for students to improve the English language and vocabulary skills. A vital part of the requirements was for the app to be a fun and engaging experience so that the students actually are not just learning but enjoying the activities offered.