How often should website owners update their website design is a question that many webmasters ask. To be frank, there is no definitive answer to this question. You can’t decide on a fixed timeline for redesigning the website, such as every two years. If you ask the same question to as many people as possible, you will get as many different responses.
So, how do you pick a timetable for the website redesign? There is no fixed timeline for redesigning your website; do it when you feel it is necessary. This could be right now, a year from now, or three years from now. You may now be perplexed as to what “the right moment” is. But believe me when I say you’ll know when it’s time.
A Rule of Thumb
However, a good rule of thumb is to keep an eye on your website and review its output on a regular basis. If your website isn’t working as well as it should, it’s time to make a change. Changing the design of your website and adding some fresh and exciting features to engage visitors and customers will help you get back on track. Furthermore, if you take longer to update the website, you risk losing your audience to a rival who is more diligent in tracking and maintaining the platform.
This is a summary of the individual factors mentioned below, which all play a role in determining when your website should be redesigned. Only after you’ve answered the following questions should you make a decision.
Is Your Website Facing Low Traffic?
Growing a website’s traffic is a treat, and steady traffic isn’t bad either, but if the website’s traffic begins to decrease, there is an issue that must be solved immediately. One of the many factors leading to this decline may be the website’s outdated architecture. People enjoy websites with attractive and tidy designs, as well as simple and easy-to-use interfaces that can solve their problems in minutes, if not seconds. Websites that are difficult to navigate lose users easily and ultimately end.
Is Your Website Converting Visitors to Customers?
Companies nowadays create websites with the intention of turning visitor into customers and keeping them loyal to their brand. Add analytics to your website and use them; this is a critical move that you should not miss when designing a new website. Examine the website’s analytics to see what visitors are doing as they arrive. Do they come back from the homepage? Will they land on critical pages? Are they making transactions on your ecommerce website? If nothing seems to be happening on your website and no visitors are turning to customers, it’s possible that something is wrong with it and it needs to be fixed.
Does Your Website Compete with Your Competitors?
Keep your eyes and ears open when working in the market, and look at the websites of your rivals. Is it going to be remodeled soon? In contrast to theirs, does your website tend to be a decade old? If this is the case, don’t waste any more of your valuable time and update your website to get it back in the game. If you become complacent in this area, your visitors will become complacent as well.
Does Your Website Take Advantage of New Technologies?
Technology advances at such a rapid pace that it may seem difficult to keep up, but you must. Every new development in technology, such as new web browsers, web templates, and computers, must be capitalized on for optimum visibility. Given that the majority of people access the internet through their smartphones, if your website isn’t mobile-friendly, you’ll be missing out on a lot of potential customers. Consider a website redesign to make it accessible to devices other than desktops and laptops.
Is Your Business Changing?
Are you expanding your product line? Are you providing your customers with new and enhanced services? Getting rid of old techniques and replacing them with modern ones? You certainly want your website to speak and communicate all of these information to people as quickly as possible, so upgrade it, introduce new features, and keep it updated to stay ahead of the competition.
Once you have answers to your questions it will be a lot easier for you to decide on a redesign. Contact us if you are considering website redesign.