When discussing a new website design with your company, the question of how to choose the most effective colours for the website comes up frequently. Choosing the right colour palette for your website can be difficult, but it is necessary to effectively convey your message to your audience. You may have a favourite colour scheme, but it may not be appropriate for the website you’re creating. Colors communicate more than most people realise; different colours have different meanings in different cultures, so choosing the wrong colours for your website can be disastrous if you’re not careful.

 

Before you finalize a colour palette for the website, you need to have a few things cleared in your mind and discussed with your designer.

 

Who are your targeted customers?

What products or services do you offer?

What are the main objectives of your brand?

What are your website’s potential visitors?

 

Have you ever considered the psychology of colour? Colors have an impact on one’s feelings, actions, and messages. Setting clear goals will help you narrow down your colour options. Your guests will be from all over the world, so you’ll need to pick colours that reflect that.

 

Did you know?

White colour symbolizes mourning in China

Purple represents death in many Catholic countries

Yellow is a regal colour in China

 

Taking into account such colour psychology can have a significant impact on your brand’s global expansion, either positively or negatively. You can even narrow down your options once you’ve decided on your website’s target audience. In comparison to adults, young people are more drawn to saturated colours; similarly, strong colour contrasts can turn off an older audience.

 

Your guests will have trouble reading content on your website if the text and background colours are difficult to read, which will irritate them and cause them to leave quickly.

 

The following list may help you decide:

 

Blue — A safe colour which communicates trust.

Green — A confident colour which makes people purchase.

Red — A vigorous colour which might risk your sales.

Yellow — A cheerful colour which communicates easy-going and fun.

Pink — A dreamy colour which attracts female customers.

Orange — A great colour if you want people to take action on your site.

Black — A powerful colour which may persuade people to spend money.

 

People frequently use colours to make their websites look “pretty” or “dressed up,” but this can give the wrong impression about your company. Avoid using too many colours on your website; limit yourself to three colours and choose them after considering every aspect of your brand and goals, because colours do matter in web design.

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